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"How long will a coat of wax last?"
Every car, and every car owner, is different. There is no way to guarantee how long a coat of wax will last. Effectiveness and longevity depend on a variety of factors:
How well the surface was prepared
Local environmental conditions
Condition of the paint
Amount of time paint surface is exposed to the elements and contaminants
Quality of wax and the application process
Quality of car wash (should be ph-balanced; dish soap removes wax protection)
People who believe claims that one application of wax will last for 3 years are too often disappointed when they later discover that their finish has been damaged by the lack of regular maintenance.
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